Festivals built as entire worlds.
Lavish Entertainment produces large-scale, immersive, multi-stage festivals where art, sound, and design combine into something far beyond a traditional lineup.
Proof of execution
Playa Playground, AREA15, New Year's Eve 2021.
In 2021 we produced Playa Playground, the largest New Year's Eve festival in Las Vegas. Held at AREA15, it transformed indoor and outdoor spaces into a single immersive world that ran from eight in the evening until eight the next morning.
- Twelve fully themed stages, each with its own sound and identity
- Nine playa-style sound camps and nine custom art cars
- A fifty foot LED Ferris wheel, fire performers, and immersive art
- A midnight fireworks finale and champagne toast
It proved this team can plan and run an event of real complexity, with permits, artist schedules, security, sound, vendors, and logistics coordinated to a single standard.
The approach
Not a lineup. A world.
A Lavish festival is built as a complete environment, where the spaces between the stages matter as much as the stages themselves.
Many worlds at once
Multiple stages and zones, each with its own identity, so the night is about discovery rather than a single main stage.
Art as architecture
Large-scale installations, art cars, and immersive environments are woven through the grounds, not parked at the edges.
Production at the center
Sound, lighting, and design are engineered to a single standard across every corner of the event.
What is next
Two flagship festivals in planning.
Playa Playground
The immersive, art-driven, multi-stage experience is planned to return as a curated annual event, built around discovery, with art, performers, and sound camps woven through the grounds.
The Epic Festival
A planned counterpart and the opposite expression: a large outdoor, bass-focused event built around two to three monumental stages and the highest level of production. Both are designed to eventually live permanently at Destino Ranch.
The digital extension
A festival in two worlds at once.
Physical events are limited by capacity and geography. A digital layer is not. We are exploring recreating our festivals in a fully immersive virtual environment that mirrors the live event, so fans anywhere could attend in real time.
This is an ambition we are exploring with immersive technology partners. It would open global ticketing, virtual access passes, digital goods, and post-event content, all tied to a single production.
One production, many revenue lines
In-person tickets, digital access passes, virtual goods, sponsorship, and post-event content, all from a single festival build. The physical event and its digital twin would reinforce each other.
Bring a world to life
Partner on the next festival.
For artist, sponsor, and production partnerships on Playa Playground and the Epic Festival, reach the team.